At the time of the Covid shutdown, in March 2020, this church had no online presence beyond a simple website with a calendar, and an email list. The community, largely made of retirees, had no means of continuing congregational life in the face of the mandatory suspension of public gatherings. To complicate things, one pastor was leaving office, and her replacement would not arrive for at least 60 days.

As the Comms Facilitator for Revitalization and Growth, I strenuously advocated for the simultaneous launch of a Google Workspace intranet, Facebook presence, and YouTube channel. In collaboration with my team, we cobbled together a system of recording our parts using cell phones, and uploading those parts to Google Drive to be assembled into a worship service using editing software.

I rapidly learned the basics of Garageband and Final Cut Pro and, within a month, was splitting the assembly and editing load with a colleague. Within 3 months, I had integrated the entirety of weekly service production into my routine alongside photography, newsletter, website, bulletin board campaigns, print advertising, and social media. I began incorporating graphics from those vectors into the videos for maximum benefit. 

After the new pastor arrived, I was promoted over Church Communications and Evangelism Outreach. My work resulted in a steady increase in online attendance and weekly donations, bringing the operating budget out of the black, and increasing mission giving by a factor of 7. 

A critical Key Performance Indicator (KPI), Service Attendance, had been declining for 2 years. During the first 6 months of the campaign under my direction, Attendance stabilized and began to rise by 3% per month, and the quality of congregational connection improved through virtual and hybrid meetings, resulting in an activation increase to pre-pandemic levels. 

The livestream service model and community feeding ministry launch I facilitated continues to fulfill the mission of the church to meet and tend the bodies, hearts and minds of the community every week to this day.